EXCLUSIVE: Meet the ‘Queen of Beverly Hills Flats’—How Luxury Power Broker Rochelle Maize Dominates L.A.’s Ultrahigh-End Market

Luxury real estate agent Rochelle Maize, who has earned the nickname "The Queen of Beverly Hills Flats," holds the keys to some of the most coveted listings in Southern California.

In a new Realtor.com® video series following a day in the life of luxury real estate agents, Los Angeles-based Maize lifts the lid on what it takes to operate in the high-end market—from keeping her mind sharp with early morning workouts to immersing herself in data for client presentations.

"When I put a listing presentation together, I like to have a lot of data," explains the executive director of luxury estates at Nourmand & Associates in Beverly Hills.

"I like to have good video content to show the owners I'm very creative but also know the market really well because this is my hood, and I have the little nickname 'Queen of the Flats,' so I need to show them why."

Maize, a former wealth management executive who pivoted to property, has a staggering $3.5 billion in career sales. She has become a trusted adviser to celebrities, investors, and entertainment industry executives due to her expertise in complex, high net worth transactions.

Her client roster includes some of Hollywood's most discerning residents, including Dr. Phil. She once rented out his home for an eye-watering $100,000 a month.

Maize ensures that each property she shows is meticulously positioned in markets from Bel-Air to Brentwood, where eight-figure sales are merely opening bids. To do this, she brings not just her investor's eye and wealth-management acumen to every deal, but also her designer sensibility.

She's hands-on with her listings, and in this series shows how she curates estate sales to make luxury listings more appealing to buyers or prospective tenants.

"Clearing out your house is very important before you sell it, or lease it, or list it. It really enables a potential buyer or tenant to be able to really see the house. So, less is more. You want everything out there, and this is one way to do that," she says.