How the Rich and Privileged Do the Super Bowl: Wealthy Ticketholders Are Paying Big Bucks To Rent Luxury Mansions for NFL Championship

Excitement about the upcoming Super Bowl matchup between the New England Patriots and the Seattle Seahawks has reached fever pitch—but not before the prices of luxury accommodations near Levi's Stadium in Santa Clara, CA, soared to new heights.

As a host of A-list celebrities, sporting legends, and prominent executives descend on the California city, many of the most lavish rental properties anywhere near the Super Bowl location have long since been swiped off the market to be used as hubs for the wealthiest guests to enjoy over the weekend.

While the teams competing in this year's Super Bowl were not confirmed until Jan. 25—when the Patriots won the AFC Championship and the Seahawks claimed victory in the NFC Championship—many luxury homes within driving distance of Levi's Stadium had already been snapped up in anticipation of the high-profile guests attending the event.

Luxury suites and penthouses in local hotels have been booked for months, as have most upscale short-term rentals. Many fans, executives, media teams, and corporate partners who had reason to attend a Super Bowl game no matter what teams would be playing had booked their ideal spaces last year.

Those who planned in advance could lease some of the finest luxury homes for around $6,000 to $12,000 per night, plus tax and additional expenses, which sounds like a relative bargain in comparison to $250,000.

"Many of our guests secured their February and March stays as early as September 2025," says Harry Stark, of Stark Villas by LuxJB, a Los Angeles-based company that owns mansions and villas and provides premium amenities and experiences for their clients.

In the first heady days after the Super Bowl LX teams were announced, "Guests from the East Coast were asking about last-minute accommodations and access to premium Super Bowl seats, often assuming availability," Stark laughs

"Most requests came from Boston and New York, where many didn’t expect New England to make it to the Super Bowl."

He added that many of these inquiries came from guests who said they were willing to stay in private luxury villas as far away as Los Angeles—which is around a five-hour drive from Levi's Stadium—asking whether LuxJB could arrange first-class transportation for them to the Bay Area.

The only issue? Even homes in Los Angeles had been booked up months ahead of the big game.

Joe Piazza, of Coldwell Banker, had listings for brand-new luxury homes in towns around Levi’s Stadium, and told the San Francisco Standard he was aiming to book Hollywood production companies and corporate party planners who are willing to pay "up to half a million dollars for just a few days of use."  

These are not just five-bedroom, six-bath luxury homes in gated communities—Piazza added that some of the in-demand properties he represents have amenities like pools, sports courts, vineyards, fountains, putting greens, wine cellars, and views of the mountains and city lights, while being within a short drive of the stadium.

But many of those well-heeled fans, who waited until the the Super Bowl 60 teams were announced, were disappointed to find out that most of the best properties were snapped up long ago by travelers who were more interested in the the event itself than the teams participating.

For those lucky enough to have secured a luxury rental, they are guaranteed to enjoy, not just a blockbuster game and highly anticipated halftime performance by Bad Bunny, but also an array of jaw-dropping amenities, from wellness centers to beauty treatments.

What do the rich really want in a Super Bowl rental?

It seems that mere hotels or basic Airbnb rentals are just not luxe enough for the superelite. What they really want—and are wiling to pay big bucks for—are space, privacy, and curated experiences; heaven forbid they have to drag their yoga mats to a local gym, or face the crowds in the best restaurants—even if the reservations are made for them.

Instead, they prefer that the top fitness instructors in the area to come over for private sessions, and the same goes for the best masseuses, chefs, and even hair stylists and makeup artists.

But not all the ultrarich are using their preleased mansions as might be expected—as pied a terres that serve as bases for their family and friends from which they can easily venture out to watch the game from VIP suites at the stadium.

Instead, top luxury and amenity providers are seeing a new trend arise: Many in the top .01% prefer to watch the Super Bowl and other major events on their own terms, determined by their own standards, with full control of all risky variables, provided by vendors they can trust.

That means they're hosting very private watch parties on their own rented turf.

"Our clients are choosing the experience over the seat," says Tal Maimon, CEO of The Maimon Group, which not only provides accommodations, but adds full-on lavish experiences for clients, as well as the finest and safest transportation to and from their cities of origin and almost impossible-to-find, VIP game tickets if they want them. Many experiences like these can reach well into the six-figure range.

Increasingly, Maimon is finding that his clients are far more interested in the bells and whistles than the game tickets.

"This year, we've facilitated several distinctive Super Bowl experiences centered entirely around premium private accommodations and curated hospitality," Maimon says.

"On the residential side, we've placed groups in multibedroom estates near Levi's Stadium, specifically equipped for private watch parties, full catering setups, premium AV systems, dedicated event staff, and everything needed to create an elevated viewing experience without ever stepping into the stadium.

"For one corporate client, we managed a multiday program that included a private home base, curated local experiences throughout the Bay Area, and a fully produced in-home watch party—all white-glove coordinated.

"They want the event, the atmosphere, and the luxury, but on their terms, in a private setting they control. Our role is to curate and execute that vision without compromise," Maimon adds.

Stark confirms that trend, elaborating on one of the luxe experiences his company is providing this year. Rather than face the crowds and congestion within miles of Levi's Stadium a tech company founder from San Francisco, has opted for an extended stay with his family in Beverly Hills in LuxJB's 10 bedroom Villa Colette.

From there, he can also participate in other major events, in the first weeks of February, including the Grammys, the DGA Awards, and the NBA All-Star games.

The big plans for Super Bowl Sunday include a fully themed, in-home experience with family and friends coming together to watch and celebrate.

The company's gourmet chefs put together a Super Bowl–inspired, menu since the experience is geared toward their kids, ages 8 to 15. In all, there are about 14 kids and 12 adults staying there. They are Seahawks fans, so the house will be styled to match.

Villa managers handled all the décor and the full setup both inside and outside the home, everyone could enjoy the game together—either by the pool on the 240-inch outdoor cinema or in the movie theater, without ever leaving the property. 

February weather can be a bit chilly in Los Angeles, so pool temperature will be heated to over 90°F so the kids can swim all day while the adults relax by the cabana as the private chef fires up the BBQ.

Is the traditional Super Bowl party a thing of the past?

"Across the board, the trend is clear: Guests are prioritizing privacy and bespoke experiences over traditional parties for major events," says Stark.

You might expect uberwealthy renters to throw major blowout Super Bowl parties, with rowdy fans tainting the heated pool water with bright-colored body paint, and dozens of kegs of premium microbrews at the ready.

But this is not the case, according to both Stark and Maimon. Not only do city ordinances in Los Angeles, the Bay Area, and many other metro areas across the country prohibit large, noisy parties in short-term rentals, but quite frankly, most people who can afford to lease these posh homes are well beyond drunken frat boy behavior.

"Guests are prioritizing quality and privacy over proximity," says Maimon. "And they're willing to pay for the privilege—they just need to do it in advance."