How the Modern Farmhouse Went From Trendy HGTV Buzzword to Inexpensive Housing Solution

It’s hard to imagine life before the modern farmhouse. The architectural style has soared in popularity in recent years, popping up in neighborhoods throughout the United States.

Favored for their polished, yet comfortable aesthetic, modern farmhouses manage to feel both nostalgic and totally new.

They’ve become main characters in reality shows across networks—from projects on HGTV’s “Fixer Upper” and “Farmhouse Fixer” to the time the cast of Bravo’s “Vanderpump Rules” all ended up purchasing nearly identical black-and-white mansions in the San Fernando Valley.

Countless celebrities—including Michael B. Jordan and Demi Lovato—have opted to call modern farmhouses home, too.

How did these homes become so trendy? And what factors have contributed to their staying power? Read on to discover how this relatively new architectural style is making an impact.

What are the most distinctive features of a modern farmhouse?

Modern farmhouses have a very distinct look, featuring symmetrical shapes, oversized windows, gable roofs, covered porches, and lots of vertical siding.

Color palettes are generally neutral, and it’s common to see lots of white paint with black accents, such as windows, doors, and light fixtures.

Inside, you’ll likely find an open plan layout, which Ariel Barrionuevo of La Coralina Island House previously told Realtor.com®, “makes it easier for families to be together and fits the friendly feel of an old farmhouse.”

Additional design features include reclaimed wood, shiplap or board and batten walls, wide-plank hardwood floors, white granite or marble countertops, farmhouse sinks, pendant lights, and brass accessories.

Modern farmhouse style has dictated interior design, as well. Think: white, beige, or gray furniture and fabrics in classic patterns, such as gingham or ticking stripes. Wicker and wrought-iron elements also bring home the rustic vibes.

When was the first modern farmhouse designed?

It’s tricky to pinpoint one individual property that can take the title of “first modern farmhouse,” which is likely partly due to the fact that the style’s pop culture ascension is so closely tied to renovations.

As a 2018 Curbed article noted, the term “modern farmhouse” was first used by the New York Times in October 2016 to describe the style of interior design firm Jersey Ice Cream Co.

Google’s records of use of the phrase indicated it was barely used from 2004 to 2015, but saw a drastic increase starting in 2016.

Chip and Joanna Gaines of “Fixer Upper” are often credited with skyrocketing the aesthetic—a mission furthered by their Magnolia empire, which produces home decor items as small as candles and as large as sofas.

Where are the best places to find modern farmhouses?

Waco, TX, is home to the Gaines family’s design empire, but it’s far from the only place you can find a modern farmhouse.

Despite its agricultural-inspired origins, this architectural style can be found all over the country, from cities to suburbs to rural areas. The aesthetic can be used for structures of all kinds, such as sprawling mansions, chic townhouses, and quaint little homes.

How have modern farmhouses changed over the years?

Although modern farmhouses have been around for about a decade, they’ve already seen changes, thanks to their ability to be easily reproduced with cheaper materials.

In the home renovation and design shows that brought the aesthetic to the masses, the modern farmhouse look was often accomplished by salvaging original materials—brick chimneys, vintage tile, and reclaimed wood.

As the highly recognizable aesthetic has spread, less-expensive materials—that are easy to replicate—are used more frequently. For example, traditional wood construction can be replaced with cheaper fiber cement siding.

Why do people buy modern farmhouses?

Modern farmhouses are trendy for a reason.

Thanks to the somewhat timeless aesthetic, this architectural style can lend itself to a variety of decor styles, giving owners the opportunity to swap up their space without having to change too much.

The expansive windows and sprawling, open-concept layouts create a bright, airy atmosphere that’s very appealing.

And as the style becomes increasingly mainstream with the use of more accessible, less expensive materials, a modern farmhouse can be a more affordable option than some architectural styles that favor very complex design.