Top Marketing Tool? A Strong Lead Magnet
A lead is simply “contact info for a potential buyer or seller,” and a top way to get leads is by offering something of value – a “lead magnet” – in exchange for that info.
HUD Creates New Office for Manufactured Housing
HUD sees more manufactured housing as part of the nation’s affordable housing solution, and an independent office now reports directly to a top FHA official.
Property Tax Scam Uses First-Class Mail
Homeowners are receiving official-looking letters by first-class mail saying they haven’t paid taxes yet. It’s big in Chicago now but appeared in Fla. a few years ago.
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Earth-Sheltered Ohio Home That Is Built Almost Entirely Underground Comes With a Roof You Have to Mow
Beachfront Concrete ‘Ball’ House in Florida Looks Like It’s Been Pulled From a ‘Star Wars’ Movie
Fisher Price Co-Founder’s Lakefront Summer Cottage Where He Would Test New Toys Is Listed for Under $400K
The Ultimate Celebrity Status Symbol: Owning an Exclusive Private Island
Glamping Retreat Offers Job With Free Housing in Geodesic Dome, and Applications Flood In
Altadena Wildfire Victims Turn to Factory Homes To Speed Rebuilding Process
Suspected HOA Fraud Leaves Historic 1899 Home at Risk of Demolition
A Tree-Poisoning Mystery Is Rattling Locals in This Lake Community Surrounded By Luxury Homes
A Toss-Up Texas Senate Race Is Becoming a Fight Over Social Security’s Future
I Spent Less Than $500 Last Year for Housing–All While Living in Some of the Most Expensive Cities in the U.S.