EXCLUSIVE: Jordan March Breaks His Silence on ‘Owning Manhattan’ Standoff With Ryan Serhant—and Reveals His Fate at the Company

by Kelsi Karruli

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"Owning Manhattan" star Jordan March has lifted the lid on his tense on-screen showdown with boss Ryan Serhant in Season 2 of the hit real estate reality series, as he reveals the fate of his career at the celebrity-run real estate agency.

A 16-year real-estate veteran, March has played an integral part in Serhant's success since the real estate mogul opened his eponymous brokerage in 2020, helping him to shape the company into the glossy, camera-ready powerhouse fans see today.

But, in the second season of "Owning Manhattan," which hit Netflix Dec. 5, viewers watched tensions boil over between the longtime pals when March confronted Serhant about being repeatedly overlooked for major new developments, frustrations heightened by the arrival of newcomer Peter Zaitzeff, who quickly began landing the projects March felt he'd earned.

At the end of the season, viewers were shocked to see Serhant confront March about his role in the brokerage, going as far as to give him an ultimatum: stay loyal to the team—or walk away from the company altogether.

While speaking to Realtor.com®, March reflected on the early days of his role at the company, which he says was managed like a "family-run startup" at the time.

"Owning Manhattan" star Jordan March has lifted the lid on the tense on-screen showdown with boss Ryan Serhant in Season 2 of the hit real estate reality series, as he reveals the fate of his career at Serhant. ( Netflix)
In the second season of "Owning Manhattan," fans watched tensions boil over between the pals when March confronted Serhant about being repeatedly overlooked for major new developments, frustrations heightened by the arrival of Peter Zaietff. (Netflix)

"So when I first started at Serhant, we were in a smaller place in Tribeca, in a little townhouse, so it was a lot of us on top of each other, and then we got into the bigger space, and he's grown a lot since then," he explained.

"Now they're in 15 or 16 states, he's out of town half of the week, and we're going to be in the top 10 firms at the end of the year."

Although he’s been with the company since day one, March's frustrations surface immediately in the Season 2 premiere when Zaitzeff is tapped as sales director for 200 Amsterdam Ave., a luxury condo building on the Upper West Side, prompting March to blurt out, “This guy? You have got to be kidding me.”

Speaking about his emotions in that moment, March said, "I've worked with Ryan on a variety of projects, and we had conversations about potentially being on 200 Amsterdam, because I sold a few penthouses nearby in the Upper West. I have a huge buck of business on the Upper West, I have a lot of buyers up there.

"It just seemed like it was a logical move, and it was kind of like an 'I owe you.' The guy was brand new, plus we have, outside of myself, we have very capable personnel here. Why not use someone that is here and is actually contributing to the culture and adding value, money, and everything else."

What's more, March says the feedback he was given—to put in more effort in order to prove himself worthy of the biggest listings—didn't feel fair or warranted.

"I'm here helping build this company out, and those developments are really how I advance my career for the contribution to the growth that I've contributed to," he explained. "When I helped Ryan build his company, that was all hustle. When I got through the pandemic, that was all hustle.

"So to say to work harder, and that's how we're gonna rank up the charts when I'm actually already at the top is not really addressing the real, frank conversation that needs to be had about how I get to that next stage in my career."

March was seen expressing upset that Zaitzeff was being given ownership of some of the brokerage's most important listings, while others who have worked for the company for years, were overlooked. (Netflix)
Although he is "planted" at Serhant "right now," March admitted that he would consider walking away from the powerhouse brokerage. (Netflix)
Serhant leans on his team of top agents to sell some of the world's most exclusive luxury listings.
At the end of the season, viewers see March walk away from the tense showdown between him and Serhant, noting that although they are "friendly" now and will always be "brothers," they will need to have a conversation about the events that unfolded in the near future. (Netlfix)

However, March's hard work ended up paying off later in the season when he landed 1 Park Row, another luxury development located in Seaport.

That moment, he says, was "a moment that I stopped playing catch-up and started playing to win. I think it's a moment that everybody will remember in that storyline. Success is the sweetest revenge."

However, his celebrations were short-lived as he and Serhant once again entered a heated debate after March took a meeting with a different broker.

"Ultimately, there's no perfect relationship between a boss and his workers. For me, working with Ryan is a way for me to still leverage my career but, I put a lot into this. I'm not ready to walk away from what I'm seeing and, ultimately, what I can leverage in Ryan," he admitted.

"I'm not gonna let necessarily people push me out. I'm gonna go on my own terms, I'm gonna go on my own timing, and I think it's important that I control my narrative."

Although he is "planted" at Serhant "right now," March admitted that he would consider walking away from the powerhouse brokerage.

"That's not to say that all offers are off the table either," he noted, adding that he would consider leaving Serhant for the "perfect offer."

At the end of the season, viewers see March walk away from the tense showdown between him and Serhant, noting that although they are "friendly" now and will always be "brothers," they will need to have a conversation about the events that unfolded in the near future.

"Owning Manhattan" Season 2 is now available to stream on Netflix.

Keith Francis

"My job is to find and attract mastery-based agents to the office, protect the culture, and make sure everyone is happy! "

+1(904) 874-2066

keith@roundtablerealty.com

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